After television brought the music industry out of its slump in the 1980s (MTV) traditional radio had to catch up with technology. The union of radio and satellite bridged this gap. Through this joining, one station or network can deliver varied programming to a diverse range of affiliates. Therefore services can be bought and molded on a market-to-market basis, otherwise known as syndication.
- Fewer commercials receive air time.
- Specialized programming for niche audiences.
- More freedom with artist selection and playlists.
- Able to introduce and develop new formats.
o Digital Music Express (DMX) is at home audio services that are accessible through cable.
o Digital Audio Radio Service (DARS) is at home or in car services that are accessible through satellite transmission.
One major example of DARS is the company Sirius XM Radio. Two competing satellite radio networks that eventually merged into one. This company provides: a huge range of different stations covering all genres and topics, commercial free subscriptions, special portable radio machines, and subscription plans for sharing. The company is incredibly successful across the nation with over 22 million subscribers and listeners.
Rearview: Radio 